Tech-X is an Austin, TX based technology company, that offers, among other things, software solutions for large-scale distribution and warehouse management.
I was commissioned to create a brand for Tech-X. Sometimes I appreciate when a company's brand reflects the geographic area where it's located. Because of this, I created a custom Texas-y font to reflect that Tech-X in fact lives in Texas.
You can also see that we made room for different iterations of the brand, giving them alternate logos and color pairings.